Maintaining virtual relationships is time-consuming. Time spent online cannot be reclaimed later to be spent with family. Extant research suggests that social media may be jeopardizing the primary romantic relationship. Individuals, irrespective of gender, consider some of their virtual ‘friends’ as romantic alternatives. Romantic alternatives are perceived as relationship insurance or a backup plan in … Continue reading The 24-Hour Day: Can We Reclaim the Time Invested in Virtual Relationships?